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Humanity Measures Itself

HUMANITY MEASURES ITSELF
Knowing Thyself in the Age of Data through the Use of Self-Tracking Apps

Practice-Based PhD Research Exhibition by Haya Sheffer

Enabled by smartphones, AI, biometrics, and locative technologies,self-tracking apps allow users to monitor and track an increasing number of personal aspects of their daily lives. Yet this phenomenon is not solely technological—it is rooted in deep-seated ideological structures that shape how people experience their bodies, lives, and environments. This practice-based research critically examines the cultural and personal values embedded in the use of self-tracking apps and their impact on individuals and society. Focusing on the human within this paradigm leads to the following question:

What critical perspectives can challenge and re-evaluate the promise of enhancement through self-knowledge as offered by self-tracking apps?

Four lines of inquiry are interwoven to form the research methodology: a field study of the phenomenon; a multimedia artisticpractice incorporating interviews, interactive installations, video, sound, and both low- and high-tech materials, presented in this exhibition; critical dialogue with, and an expansion of, relevant theoretical frameworks; and an exploration of contemporary artworks that challenge political and cultural structures related to self-trackingapps. Synthesising these approaches, this thesis proposes that self-tracking apps privilege a worldview centred on scientific rationality and quantifiable objectivity, often at the expense of embodied, subjective, and ambiguous ways of knowing. It also demonstrates how these technologies reinforce capitalist ideologies of self-optimisation, performance, and efficiency.

In response, I develop an approach I call Beyond Quantification in an attempt to reclaim complexity, uncertainty, and multiplicity as vital dimensions of human experience. Rather than rejecting technology, it reconfigures human engagement with it—treating subjectivity and technological knowledge as equal agents in shaping meaning. Ultimately, this work contributes to reimagining human–technology relations within the broader technological revolution, offering reflective and embodied alternatives to challenge dominant epistemologies of objectivity in digital culture.

Visit the projects’ pages:

85% Human. Printed CCTV stills

85% Human

Cage, 1986

Cage

#MathToo, video, 06:23

#MathToo

Still from Carroll House video by Haya Sheffer

Carroll House

The Archive of the Lost Embodied Knowledge

The Archive of the Lost Embodied Knowledge

Self-Surveillance: You Have Reached Your Destination

Self-Surveillance: You Have Reached Your Destination

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